FrontNow
FrontNow is a tech-focused service company that needed a refreshed and more contemporary brand identity. Their existing logo featured an “F” combined with an arrow, an element that was central to their brand and needed to be preserved — but in a more modern, structured form.My task was to rethink the entire identity and give the company a cleaner, more confident appearance across all touchpoints.
Design Approach
The challenge was integrating the arrow motif into a logo that feels modern, minimalistic, and technically precise. The final solution places the “F” inside a geometric cube shape, using a negative-space arrow within the letterform. This subtle arrow visual communicates direction, progress, and forward-thinking — perfectly matching the brand name. To support the symbol, I developed a reduced color palette and a grid-based layout system, ensuring consistency across all media. The identity then expanded into: • business cards • letterheads • a compact brand manual • device mockups (including branded phone cases) The overall look is clean, structured, and highly professional — designed to work both digitally and in print.
Result
The new identity gives FrontNow a strong, recognizable, and scalable visual system. The cube-shaped monogram, paired with the negative-space arrow, creates a memorable and confident brand mark. With consistent applications across stationery and promotional assets, FrontNow now appears cohesive, modern, and ready for growth.
