Puls
PULS is a visual identity and campaign concept designed to re-activate employee participation in a large internal survey. The goal was to create a system that feels modern, approachable, and energetic — something that motivates employees to take part instead of ignoring the call-to-action.The identity centers around the theme of “pulse,” representing communication, feedback, and the heartbeat of the company. The concept needed to be instantly recognizable, easy to apply across formats, and strong enough to carry a company-wide initiative.
Creative Direction
The visual identity combines dialogue elements such as speech bubbles and form fields to symbolize conversation, input, and feedback — the core of any employee survey. These shapes became the foundation of both the logo and the broader design language. From early hand-drawn sketches to precise vector construction, the logo was developed to feel structured yet friendly. The animated version of the logo reinforces the idea of a living, dynamic pulse moving through the company. A bold headline — “Let’s Play PULS” — was used to create curiosity and inject a sense of playfulness into an otherwise dry corporate topic.
Rollout & Applications
The campaign was designed for visibility across all internal touchpoints: posters, roll-ups, display screens, merchandise assets like pens and bottles, and digital communication channels. Each medium featured a clear call-to-action and, where appropriate, an integrated QR code to make participation intuitive and immediate. By combining a strong visual identity with a friendly tone and consistent reminders throughout the workplace, the campaign successfully turned a mandatory task into an engaging company-wide experience.
