Zahnarzt Preidl
This project involved creating a modern web design concept for a dental practice in Heilbronn. The previous website was outdated, visually cluttered, and not aligned with the practice’s professional standard.The goal was to develop a cleaner, more approachable and user-friendly online presence that reflects trust, hygiene, and high-quality dental care — essential values for patients choosing a dentist.
Design Approach
The new design focuses on a clean, fresh and welcoming look, using a bright white layout combined with the practice’s corporate color palette of lavender, light grey, and soft neutrals. A large header section featuring three rotating images — treatment chair, dental tools, and model teeth — immediately sets the medical context and creates transparency for new visitors. Key design elements included: • clear iconography for communicating treatments and services • structured content blocks for services, team presentation, and practice philosophy • friendly imagery showcasing the staff and interior • an intuitive appointment request form • embedded Google Maps for easy navigation • responsive layouts for mobile, tablet and desktop The challenge was to convey professionalism while making the experience emotionally reassuring — an important factor in healthcare design, where comfort and clarity greatly influence trust.
Result
The final concept presents a modern, well-structured dental website that is easy to navigate and visually aligned with the practice’s identity. Patients can quickly understand the services, get to know the team, request appointments, and find essential information without confusion. The clean, bright and structured design enhances the practice’s credibility and creates a sense of safety — supporting the overall patient experience from the very first digital touchpoint.
